Punishment Paris

Finding the rules to break them

Challenging our craft to challenge ourself

Take space, feel generations gap,
attitude over age

Not where you're from but where you're at

Exclusively @JustOneEye L.A

The

Story

The

Collection

The

Craft

The

Creatives

The

Story

Franck Chevalier has been Styling all Hollywood Music and Movie Industry for decades.

Born in Paris from a 3rd generation of tailors, Franck has been always seeking to expose the Ultimate Looks for Men. Knowledge is key to create looks on point that reunites staple menswear, craftmanship, elegance and confidence, where style prevails over Fashion.

Give a twist to what other designers and uniform brands created has been Franck’s Journey. His passion for vintage and his personal touch cross merging music, street and Dandy references are his signature. Its inspiration come often from mixing and twisting Fashion with Sportswear, Work wear, Military wear Influences.

After 30 years of constantly reinterpreting looks for others, in 2021 Franck started to design for his own Brand and has built a team around him looking for Excellence, Craftsmanship, Companionship, and Uniqueness. Reunited with Gilles Rosier that he met when they both collaborated with Jean Paul Gaultier, Franck has created the Perfect Wardrobe Closet of 30 items all made in Paris in collaboration with the most reputable Ateliers.

Authenticity and Well-Elegance are the Ethos of the brand Punishment Paris.

The

creatives

Design By

Franck Chevalier

Born in Paris // 4 years at Jean-Paul Gaultier press office and house model in Paris // 3 year promoter of biggest club in Paris // 1st manager of number 1 hip-hop band in France "Supreme NTM" // agent for 3 painters of critic figuration mouvement & afro/urban art // curator for photographer exhibition // early consultant for look page at Just One Eye // 1st Adidas advisor for cross branding // 1st parisian designer press office in Los Angeles (Azzedine Alaia, Jean-Paul Gaultier, Xuly Bet...) // 25 years Los Angeles based stylist

Artistic Direction By

Gilles Rosier

Ecole Nationale Superieure des Arts Decoratifs, referent professor and coordinator // Jean-Paul Gaultier (Hermès Group), design director // Maison Gilles Rosier, artistic director // Kenzo (LVMH Group), artistic director // Lacoste, creative director // GR816, artistic director // Jean-Paul Gaultier (Onward Kashiyama Group), senior designer // Christian Dior, design studio assistant haute couture

The

collection

Fall Winter 2023

The

craft

All made in Paris by hand. Punishment Paris works with local artisans using mostly existing stocks of high-end and couture fabrics to not produce new fabrics and maintain a sustainable high standard.

This reputable atelier and craftsmen are collaborating with Hermes, Dior, Gautier, Balenciaga Couture, Balmain…

Each item is very limited with a semi-measure approach, the collection’s pieces are implementing various individuality and generations associating Vintage, Bespoke, Music and Brotherhood.

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