The
Story
Franck Chevalier has been Styling all Hollywood Music and Movie Industry for decades.
Born in Paris from a 3rd generation of tailors, Franck has been always seeking to expose the Ultimate Looks for Men. Knowledge is key to create looks on point that reunites staple menswear, craftmanship, elegance and confidence, where style prevails over Fashion.
Give a twist to what other designers and uniform brands created has been Franck’s Journey. His passion for vintage and his personal touch cross merging music, street and Dandy references are his signature. Its inspiration come often from mixing and twisting Fashion with Sportswear, Work wear, Military wear Influences.
After 30 years of constantly reinterpreting looks for others, in 2021 Franck started to design for his own Brand and has built a team around him looking for Excellence, Craftsmanship, Companionship, and Uniqueness. Reunited with Gilles Rosier that he met when they both collaborated with Jean Paul Gaultier, Franck has created the Perfect Wardrobe Closet of 30 items all made in Paris in collaboration with the most reputable Ateliers.
Authenticity and Well-Elegance are the Ethos of the brand Punishment Paris.