Our history
Franck Chevalier has been the stylist for the entire Hollywood music and film industry for decades.
Born in Paris to a third generation of tailors, Franck has always sought to present the ultimate looks for men. Knowledge is the key to creating looks that bring together menswear classics, craftsmanship, elegance and confidence, where style prevails over fashion.
Putting a spin on what other designers and uniform brands have created has been Franck’s journey. His passion for vintage and his personal touch mixing music, street and Dandy references are his signature. His inspiration often comes from mixing and twisting fashion with Sportswear, Work wear, Military wear influences.
After 30 years of constantly reinterpreting looks for others, in 2021 Franck began designing for his own brand and built a team around him in pursuit of excellence, craftsmanship, camaraderie and uniqueness. Joined by Gilles Rosier, whom he had met when they both collaborated with Jean Paul Gaultier, Franck created the perfect wardrobe of 30 items all made in Paris in collaboration with the most renowned workshops.