PUNISHMENT
A singular sartorial proposition, conceived not as a sanction, but as a statement.
Here, “punishment” is aimed at free spirits — those who refuse to bow to fashion diktats, unruly figures who would rather break the rules than follow trends.
Punishment speaks to those who are often “penalized” for their difference, yet proudly own it.
Unique personalities with a sharp eye for garments, style, and exceptional materials.
Each piece becomes a manifesto — a way to stand out without trying to please, yet always with precision.
Having met during their collaboration at Jean-Paul Gaultier in the 90s, the two designers bonded over shared musical and visual influences — a rich and eclectic universe, sometimes discordant, always unique. Their shared vision and complementary profiles fuel a distinctive style where innovation meets respect for traditional craftsmanship, creating a strong, recognizable identity for the brand.
Our Commitments
At Punishment Paris, we are committed to minimizing our environmental impact by exclusively using deadstock fabrics, thereby avoiding the production of new materials.
This approach allows us to reduce our consumption of natural resources while giving a second life to unused textiles.
We also prioritize local production, collaborating with Parisian workshops we know personally — workshops that strictly follow current regulations.
This ensures that our partners are compliant with legal standards and provide fair, respectful working conditions for their employees.
Finally, Punishment Paris places high importance on parity and inclusivity within its teams, fostering a working environment that is open, diverse, and rooted in human values.
The Story Behind the FW25 Collection
Punishment, an emerging brand born from a Parisian electronic label, explores the organic link between music and clothing, redefining the wardrobe of a contemporary band through a subtle reinterpretation of masculine archetypes.
Halfway between stage and street, each piece draws from an iconic repertoire: the teddy jacket, a symbol of belonging and rebellion; the British coach jacket, a nod to intellectual sportswear; the double-breasted blazer with raised shoulders, a tribute to the provocative Parisian “minet” of the 70s; the ultra-wide cargo pants, inherited from post-90s subcultures — all forming a hybrid wardrobe designed for musicians who compose as much with their sound as with their style.
Punishment takes these codes, deconstructs and hybridizes them, creating a new stylistic grammar where contrasts find their meaning.
The raw elegance of selvedge denim meets the refinement of wool gabardine, the stiffness of Japanese moleskin dialogues with the sensuality of satin or aged leather.
Textures clash and converse like samples in a finely crafted track.
Refined yet raw, the Punishment wardrobe is aimed at urban artists — for whom clothing is an extension of sound, a visual signature.
An electro-poetic silhouette, designed for the stage, backstage, late-night city runs, and smoky studios.
It’s fashion of deliberate contrasts — between rebellion and precision, between classicism and transgression.
The Story Behind the SS24 Collection
Volume One, a stylistic compilation laying the foundation of PUNISHMENT’s DNA — a brand born at the crossroads of music culture, urban subcultures, and a taste for bold pieces with technical elegance.
This collection revisits masculine wardrobe archetypes through the lens of live music, stage presence, and studio culture.
Key pieces include: the coach jacket turned statement piece in deep duchess satin; bold block-letter prints reminiscent of raw 90s fanzines; the “Carter” cardigan, a nod to American college style bridging sports and classicism; high-waisted worker pants trimmed with leather piping; a reimagined nighttime baseball shirt in black satin with fine chains — a sound engineer’s sophisticated uniform; and the asymmetrical tuxedo shirt with piqué cotton bib, made for a nonchalantly elegant new wave frontman.
Each piece expresses an attitude, a sound, an atmosphere.
The details are rich in urban cultural references: hand-painted trompe-l'œil polos; outsole-inspired sneaker motifs, echoing style tribes; crumpled fence prints — symbols of raw, unfiltered rebellion.
These prints unfold on flowing silk twill, worn casually with hand-waxed cargo pants, a direct evocation of urban asphalt.
PUNISHMENT delivers a hybrid wardrobe at the crossroads of genres, timelines, and scenes.
A collection to be worn like a music set — with precision, instinct, and attitude.