PUNISHMENT

A differentiating clothing proposition not imposed as a sanction in the event of failure but rather intended for disruptive elements who do not want to submit to the dictates of fashion. Certainly "penalized" because they are not encouraged to follow trends but rather encouraged to transgress the rules to be unique characters who stand out through their knowledge of clothing, style and beautiful materials.

Franck Chevalier

Born in Paris to a third generation of tailors, Franck Chevalier was able, from a very young age, to develop his knowledge of clothing and maintain his sense of detail. His passion for vintage, uniforms, workwear and his personal touch combining musical (Club promoter) and artistic references (exhibitions curator) and his ease in communicating (5 years at Jean Paul Gaultier press office) have allowed him to acquire notoriety as a celebrities stylist for 20 years in Los Angeles specifically for Hollywood.

Gilles Rosier

Recognized artistic director, Gilles Rosier multiplies experiences since Balmain where he studied at the age of 21, then Christian Dior, Jean Paul Gaultier for whom he was the right-hand for 7 years, Lacoste where he restructured the lines and invented the stretch mini pique polo, Kenzo as creative director and creator of his own line GR 816 then his eponymous brand for 14 years.

PRODUCTION

All Punishment garments are made in limited edition in Paris, except for jersey (made in Portugal and knitwear produced in Italy. Punishment works with local artisans and workshops recognized for their expertise and quality, which they put at the service of the largest Parisian and international houses. Punishment works to reuse existing stocks of high-end fabric to maintain a sustainable level of quality and limit its environmental impact.